OPB also produced two powerful on-air spots that focused on diversity, dignity and positive role models of people with mental illnesses to reduce stigma and promote the concept of recovery. These spots were frequently aired on OPB and helped to promote the program premiere, which achieved a significant audience increase over the average primetime rating. The PSAs and the full program also streamed on a special MINDS ON THE EDGE web section of opb.org that featured additional information on mental illness in Oregon as well as links to consumer resources.
OPB Reports: the MINDS ON THE EDGE public engagement project was a success. In the last few years, news about mental illness in Oregon has been dominated by the failures of our state hospital system and by the 2006 death of a man with mental illness who was being restrained by the Portland Police.
The MINDS ON THE EDGE engagement effort allowed OPB to connect proactively with the mental health community in a dialogue that centered on treatment and recovery, not emotionally-charged crises. We were able to bring together diverse communities, provide needed information about mental illness in Oregon, and offer alternative viewpoints. Giving voice to this community will result in a more-informed public debate about how to meet the needs of all Oregonians.